With an increasing trend for online start-ups, less money is required to get a business on it's feet compared to an old fashioned bricks and mortar business. However, a large portion of an online start-up's capital still goes into photography, particularly for online retail shops that are relying on good photographs of their products to close the online sale.
With so much expertise and experience required for good photography, high hourly rates and studio rental have been justified and fueled by lenient budgets that existing businesses can afford. However, with the new wave of low overhead, low capital online businesses, comes an increased demand for more affordable photography solutions. To detriment of the photo quality? Initially, you may think so, but with rapidly decreasing technology prices and access to free online education resources such as forums and YouTube, we are witnessing a new generation of 'amateur' photographers with some intimidating skill and photography folios to boot.
Tight budgeted online start-ups coupled with an increasing trend for amateur photography and SLR cameras in the home, the perfect environment has been formed for some budget photography solutions. And this is exactly what we are seeing with small studios, offering great value for money popping up.
These more affordable business-to-business solutions are welcomed amongst the new generation of entrepreneurs, but maybe not by traditional photography studios who have enjoyed high fees for some time. Photography is just one these business-to-business solutions that is now accessible to low budget start ups. Web design, marketing, PR, and administration are all available at budget prices.
As online retail continues to grow, the demand for cheap, fast, flexible photography solutions will increase to keep up with constant rotation of products. The ability to have your inventory photographed quickly and inexpensively with defiantly provide an edge to online businesses.
Post production using Adobe Photoshop used to be another large cost, but can now be done offshore by freelancers who provide their services on websites like oDesk and eLance. Post production can be done for as little as 30 cents an image.
It is exciting to see the business-to-business solutions providers adapt to keep up with this wave of online retail start-ups and modern, low budget business structures. Particularly in the current economic climate, it is expected that clients will trying to save a dollar. So next time you are getting some quotes for photography and/or studio hire, be sure to check out some budget solutions.
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